Lojtehus Redesign

Traditional Restaurant in Amager

Traditional Restaurant in Amager

Traditional Restaurant in Amager

Lojtehus is a restaurant with a strong history and tradition of Danish cuisine. Their request was initially to only do a visual redesign the website. I wanted to go further. After doing interviews with their customers, I found that most of the reservations were made by phone, and that there were many youngsters and tourists visiting their website, looking for information. However, many of these potential clients gave up as they got lost in the confusing arrangement of menus and offers.

Lojtehus is a restaurant with a strong history and tradition of Danish cuisine. Their request was initially to only do a visual redesign the website. I wanted to go further. After doing interviews with their customers, I found that most of the reservations were made by phone, and that there were many youngsters and tourists visiting their website, looking for information. However, many of these potential clients gave up as they got lost in the confusing arrangement of menus and offers.

Lojtehus is a restaurant with a strong history and tradition of Danish cuisine. Their request was initially to only do a visual redesign the website. I wanted to go further. After doing interviews with their customers, I found that most of the reservations were made by phone, and that there were many youngsters and tourists visiting their website, looking for information. However, many of these potential clients gave up as they got lost in the confusing arrangement of menus and offers.

Client

Lojtehus

Services

Visual Design UI & UX Design

Industries

Hospitality

Date

October 2022

I got down to work: - Logo and brand redesign - Heuristic analysis - Interviews - Wireframe prototyping with interviewees

The result: - The result was a clean and punchy design, modernized but still rooted in tradition of their brand. - I was most proud of the UX changes made to the website that aligned with user needs. - As a result of testing, I improved the experience of accessing critical information about booking and meal options.